About

Neue Mode magazine provides new platforms for personal communication. The magazine‘s sense is created through the selection of unique images and its distinctive, yet simple layout. The magazine combines creativity with a strong progressive approach, which aims at post-moderness and unbroken intimacy. Neue Mode magazine offers a strong editorial content based on integrity.


Neue Mode magazine, published by partners Oliver Daxenbichler and Andreas Hofem, is a visual container for expressive experiments. With the aim to search for new communication values, trends and fresh ideas they are trying to burn all bridges with conventional communication. From the beginning, the aim was to combine commercial commissions with strong editorial content. Making use of advertising-driven-editorials is a very subliminal way to focus the reader’s mind to a specific theme, provided that the magazine remains in total control of the representation.


Neue Mode Website transposes high fashion in a cultural context to the digital world. The use of digital social networks in addition to editorial language broadens possibilities for personal expression and brings a whole new visual aspect to magazine culture. Neue Mode’s daily readers edit and recommendations of luxury products by a global network of contributors, as well as the first previews of new content from every issue.